Trademark law exists to protect a name or symbol used to identify a brand. At its core, trademark law helps consumers. Consumers have a certain association with a brand each time they see a familiar brand name or logo, and that association can be good or bad — that’s how trademarks assist consumers in making their purchasing decisions. As Shakespeare asked: “What’s in a name?” Everything. Your brand is a valuable asset — maybe the most valuable asset in your arsenal. It is the name or symbol by which your customers will instantly recognize you or your business. You may have also distinctive packaging (called “trade dress”), that warrants protection. Do you know what proactive steps you need to take in order to protect your brand?
If you choose Spear IP as your intellectual property legal advisor, you might benefit from Spear IP’s experience with trademarks. This includes important matters such as conducting trademark availability and/or clearance searches; registration, maintenance, and renewal for valuable marks and related portfolio management; policing, enforcement, and/or monitoring of trademarks; and matters relating to trademark-related contracts like consent arrangements and licenses. Spear IP can also perform a company-wide brand audit and provide recommendations regarding trademark protection, or draft company or licensee brand usage policies.
Want more? Click below for Spear IP blog posts on trademark law and how it might affect you or your business: