bloglovinBloglovin iconCombined ShapeCreated with Sketch. Fill 1Created with Sketch. Fill 1Created with Sketch. Fill 1Created with Sketch. Fill 1Created with Sketch. Fill 1Created with Sketch. rssRSS iconsoundcloudSoundCloud iconFill 1Created with Sketch. Fill 1Created with Sketch. Fill 1Created with Sketch. Fill 1Created with Sketch. close searchCreated with Lunacy

How to Choose a Strong Trademark

how to choose a strong trademark spear ip

What is a strong trademark? The main thing to know about a strong trademark is that it gets a lot of trademark protection. (Compared to a weak trademark, which isn’t as protectable.) Put differently, a strong trademark is not “cooler” than a weak trademark, it’s just easier to police and protect.

So how do you choose a strong trademark? It helps to understand the characteristics of strong and weak trademarks.

Continue reading “How to Choose a Strong Trademark”

Put A ® On It? Using a Descriptive Trademark

Using a Descriptive Trademark

Using a descriptive trademark can have its benefits — consumers likely don’t have to guess at the goods or services you offer if you come right out and describe them in your brand name. But are you familiar with the downside to using a descriptive trademark?

Continue reading “Put A ® On It? Using a Descriptive Trademark”