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Disclosure Rules on Social Media

social media disclosure rules

In this quick read, you’re going to learn when to post a disclosure along with your social media post. (Hint: disclosures aren’t just for traditional sponsored posts.) You’ll also learn what makes for a good disclosure.

When do I need to follow disclosure rules on social media?

So, the very quick, very short answer to “When do I need to post a disclosure,” is whenever there is a “material connection” between you and the brand.

The question of course, is, what does “material connection” mean? A material connection is any connection between you and the brand that goes beyond just “I found this and I like it” or “I came across this brand and wanted to share it with you.”

The rules aren’t just for traditional “sponsored” posts.

Disclosure rules on social media aren’t just for sponsored posts. A “material connection” includes:

  • Receiving free products (or even discounted products),
  • Receiving a special invitation to an event
  • An employment relationship with a brand,
  • A family or friendship relationship with a brand, and
  • Some kind of stock ownership in a brand.

Basically, disclosure rules on social media come into play with any relationship that goes beyond what any of us consumers would have with a brand.

What’s in a good disclosure?

Well, a good disclosure is clear, and it is conspicuous. It is not ambiguous. A statement like “Thank you, [brand]!” is not really clear, and it’s a little ambiguous. It does not show that there’s some kind of material connection between the poster and the brand. Same thing with #partner. That kind of, might suggest that there’s something going on. But especially when you’re relying on hashtags, you want to make sure that those hashtags are very clear.

Does the user have to tap the “More” to see your disclosure? A lot of times people don’t tap more to see more. Even on visual media like instagram stories and Snapchat, you want to make sure that those disclosures are conspicuous.

So I hope you walk away today with a good explanation of what a material connection is, what a good disclosure has, and when to follow those disclosure rules on social media.

How Apple’s New Privacy Rules are a Good Thing for Influencers

I was probably unreasonably geeked when I saw that Apple’s new privacy rules that are rolling out in the fall of 2020. In this short post, you’re going to have an understanding of what Apple’s new privacy practices are, how they will affect the online space and why it’s a good thing for content creators.

Apple’s New Privacy Rules: The Features

When an app wants to track or collect data on a user, an Apple device will prompt the user. You’re actually already familiar with this. It’s just like the prompt you receive if an app wants to access your photos or access your microphone. But now, thanks to Apple’s new privacy rules, that prompt will say “Do you permit [app] to use your location data?” (For example.)

Also, an app will have to say which data they have on you that is linked to you. For example, financial information, contacts, browsing history, location purchases, and identifiers.

Probably the coolest part of this update is what Apple’s User Privacy Manager calls a “nutrition label for apps.” After the update, when you log into the app store, you will see that each app will have a nutrition label of sorts that shows what data they collect from users of the app, and what they do with it. That will be that data that’s linked to you and data that’s used to track you. The privacy updates will also apply if you’re a safari user. You will see a privacy report on that bar of Safari. You’ll be able to see all the third party trackers on a website when you’re on a website using Safari.

How is This Good for Content Marketing?

So what does this mean for content creators and influencers? Well, first, people in general might be less inclined to use certain apps once they see how their data is being used. Second, and most importantly, bought and paid for ads like Google ads like Facebook ads may start to be less effective when people are more in control of their own data.

That is where organic content marketing comes in. If traditional advertisements are less effective, because the data tracking has become harder to do or less effective itself, then don’t you see how organic content marketing can be all the more attractive? You, as a content creator, have analytics that don’t tie to any specific person. You can show engagement and keep track of that information without violating anyone’s privacy. And so content marketing and influencer marketing can only go up in value.

My opinion is that content marketing and influencer marketing will only continue to increase. So keep plugging away, and keep creating that content.