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Proper Use of Client Materials in Marketing

Proper Use of Client Materials in Marketing

The ability for a client to view your portfolio is of utmost importance in client-facing industries. (Looking at you, event planning, graphic design, web design, and photography). One often assumes that she has free reign in posting clients’ projects for all to see. But, that is not necessarily the case. This post touches on some legal hurdles that apply to the proper use of client materials and the “quick fixes” that might save you from legal headaches when marketing your business.

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Put a © On It: Benefits to Registering A Copyright

Benefits to Registering A Copyright

Sometimes referred to as a “bundle of rights,” copyright law gives protection to authors of creative works (think: paintings, music, photographs, graphic design, even website code). Why bother registering a creative work? What are the benefits?

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Handshake Deals Are Not Your Friend

Handshake Deals Are Not Your Friend

The following will make any copyright lawyer cringe: “Oh, we didn’t put anything in writing, it was done on a handshake. I paid for it, so now I own it. Right?”

No. Not right. Hence, “handshake deal” should not be a part of your vocabulary or your business practice. Continue reading “Handshake Deals Are Not Your Friend”