Not everyone uses an arbitrary or fanciful brand name. Often times individuals or companies will just go with someone’s name (present company included). Read on for a list of considerations when using a personal name as a trademark. Continue reading “Using A Personal Name As A Trademark”
Using a descriptive trademark can have its benefits — consumers likely don’t have to guess at the goods or services you offer if you come right out and describe them in your brand name. But are you familiar with the downside to using a descriptive trademark?
Continue reading “Put A ® On It? Using a Descriptive Trademark”