Color trademarks are unique beasts. Either color is an essential part of your packaging, logo, or overall branding (looking at you, Lyft), or color is kind of a non-issue. (Think about the rainbow of Nike swooshes you’ve seen in your lifetime.) It’s possible to register or “trademark” a color, but, as General Mills just learned, it’s not easy. Below, a little more on color trademarks and the registration process.

Continue reading “Put A ® On It: Color Trademarks (and Cheerios)”