Ever watch an old television show and notice the not-so-subtle product placement that was so commonplace back then? “Gee, Mary, these dishes sure are clean. You must be using Palmolive soap again!” Fast forward 65 years and sponsored content is still alive, but the medium and pitchmen have changed. Influencers and celebrities use Instagram and other platforms to make big money. But times are a-changin’ again, thanks to crackdowns — er, gentle reminders — by the FTC. Continue reading “Sponsored Content and Posting the Right Way”
“Creative Commons.” It’s a term that you might run into when looking for a beautiful photograph or font to use on your website, PR, or in other marketing materials. You see it in a standard note when you go to download that photo or font: “Licensed under Creative Commons.”
Continue reading “What’s A Creative Commons License?”
On March 31, 2016, the Tennessee Bar Association, in conjunction with producers Ramona de Salvo and Brian Frye, will offer a continuing legal education course entitled Tennessee Fashion Law: Protecting Brands, in which Maria Spear will be a featured speaker.
Continue reading “Spear to Present In Nashville Fashion Week Kickoff”
Email marketing is nothing new. Services like MailChimp and Emma have been around since the early 2000s. What else came to us in the early 2000s? The CAN-SPAM Act, which lays out some important do’s and don’ts when it comes to email marketing compliance.
Continue reading “The Law & Email Marketing Compliance”