As “farm-raised” and “locally-owned” become the new luxury, more restaurants and food trucks are opening up shop. Also coming to a thriving metropolis near you? Events. Lots of events, every weekend, with a laundry-list of tasks and vendors to manage, and many, many contracts. Event and hospitality industry professionals like event planners, caterers, florists, restauranteurs, and food truck owners flourish among foodies. But what is an event without managing contracts with multiple vendors? And what is a restaurant if not a thought-out, well-crafted brand? Enter Spear IP.
Want to get your legal ducks in a row? Here are some basic legal items for brands in the event planning and hospitality industry to consider.
|Make sure that you own what you think you own. Have the proper contracts in place to firm up your ownership photos, graphic designs, and other creative content created or captured by others that you want to use in promoting your business.|
|Be sure your brand name is available (remember, Google is not the end-all solution for this one!) and register valuable trademarks with the Trademark Office.|
|For service-based businesses (like event planners, caterers, and florists), have a cohesive professional services agreement in place. The goal is to protect you, set client expectations, clarify the services that are (and aren't) included, and make things like payment obligations clear from the start.|
|Protect secret recipes, tricks of your trade, and other proprietary or confidential information (and make sure employees, contractors, and interns that are privy to such information sign Confidentiality Agreements (NDAs)).|
|Contract management. Whether managing a huge event or preparing for the launch of a new eatery, consider having a chart that contains items like all of your vendors' deadlines, outstanding payment obligations, etc.|