Blogs and Print Media

Sure, we see fewer physical newspapers being read at the airport, but the print media industry is still here. Local magazines remain popular, and online media outlets (like blogs) tackle subjects like food, religion, politics, lifestyle, and more. Speaking of blogs, the “Era of Pinterest” has DIY and lifestyle blogs poised to take over the Internet with beautiful photographs, innovative content, and sponsorship opportunities. Media outlets like these have the potential to be buried in contracts or, perhaps worse: operating without them. Like many other creatives, bloggers would rather not think about the “legal stuff.” They’d rather focus on creating the hot, shareable content that makes them thrive. Enter Spear IP.

Want to get your legal ducks in a row? Here are some basic legal items for brands in the blogs and print media industry to consider.

Manage License Requests Maria Spear Ollis Spear IP Nashville Tennessee Blogger and Magazine AttorneyGet important contracts with freelancers, sponsors, and licensees in writing (making things like deadlines, ownership of content, usage guidelines, and applicable kill fees clear from the start).
Styleguide Policy Manual Maria Spear Ollis Spear IP Nashville Tennessee Blogger and Magazine AttorneyHave a style guide and policy manual on hand (to inform staff about your policies on the use of stock photos and fonts, defamation, copyright, and trademark usage guidelines).
Register Copyright Maria Spear Ollis Spear IP Nashville Tennessee Blogger and Magazine AttorneyHave a regimen in place for registering your blog or magazine issues with the Copyright Office (to strengthen your position if your work is ever infringed upon).
Trademark Search and Registration Maria Spear Ollis Spear IP Nashville Tennessee Blogger and Magazine AttorneyBe sure you can use your brand name (and, if it's available and protectable, register it with the Trademark Office).
Make sure your contests, e-mail marketing, and other promotional activities comply with applicable law.

Got questions? Think you need help? Schedule a consultation with Spear IP to talk about licensing, expansion, or a “legal audit” of your business.