You’ve heard it: newspapers are “dying.” But the media industry is still here, it has just taken on a new form. New media outlets (like blogs and podcasts) tackle subjects like food, design, religion, and politics. Speaking of blogs, the “Era of Pinterest” has DIY and lifestyle blogs poised to take over the Internet. Beautiful photographs, innovative content, and sponsorship opportunities abound. And podcasts? This form of new media is now one of the most popular ways to consume information and stories.
Meanwhile, a visit to any coworking space will provide you with instant examples of the growing, sizzling, tech scene. Coding is truly another language, with various “dialects,” if you will. More and more people are speaking that language every day.
Bloggers and developers alike have the potential to be buried in contracts. Even worse, they might be operating without contracts. Like many other creatives, they would rather not think about the “legal stuff” or deal with the hassle of finding some stuffy attorney that doesn’t understand their business. They’d rather focus on creating the hot platforms and shareable content that makes them thrive. Enter Spear IP.
Want to get your legal ducks in a row? Here are some basic legal items for brands in the blogs and new media industry to consider.
|Get important contracts with freelancers, clients, sponsors, and licensees in writing (making things like deadlines, ownership of content, usage guidelines, and applicable kill fees clear from the start).|
|Have a regimen in place for registering your website content with the Copyright Office (to strengthen your position if your work is ever infringed upon).|
|Be sure you can use your brand name (and, if it's available and protectable, register it with the Trademark Office).|
|Make sure your contests, e-mail marketing, and other promotional activities comply with applicable law.|