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ABC Age of Influence Presentation Resources

Age of Influence: ABC Program Resources

Thanks for attending this program! Below are some resources that may help you in looking back on the issues we discussed.

FTC Twitter Q&A (from Oh She Blogs)

FTC Sample Letter to Influencers & Marketers

FTC Endorsement Guides

FTC’s Answers to FAQ on Endorsement Guides

FTC Article: Influencers, are your #materialconnection #disclosures #clearandconspicuous?

Spear IP Blog post: Sponsored Content and Posting the Right Way

Spear IP Blog post and video: Using Sponsored Hashtags Properly

Spear IP Blog post: Online Marketing Lessons from Fyre Festival

Spear IP Blog post: Contest Rules, Social Media, and the Law