It’s the most wonderful time of the year — especially for independent brands! While the rest of the year might present fewer opportunities to get eyes on your products, the holiday season provides opportunities for more traffic (of both the in-person and online variety). Me? I’ve put together my own little #shoplocal #supportsmall wishlist, just in time for Christmas.
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Whether you’re a brand owner or a future brand owner, you start to do a gut check this time of year. The soon-to-be brand owner? She starts her engines and gears up to launch her business. The existing brand owner? He does a review; thinking through how the previous year went. What to both types of entrepreneurs have in common? They must be thinking about an exit strategy. (Spoiler alert: taking proactive steps to protect your IP now will add value to your business, no matter the exit strategy you choose.)
Continue reading “IP and Thinking About Your Exit Strategy”