The following will make any copyright lawyer cringe: “Oh, we didn’t put anything in writing, it was done on a handshake. I paid for it, so now I own it. Right?”
No. Not right. Hence, “handshake deal” should not be a part of your vocabulary or your business practice. Continue reading “Handshake Deals Are Not Your Friend”
It’s November, and we are well into apple season. Have you heard about the trend in apple branding and policing of fruit-related tradmarks? It all started with the Honeycrisp, a variety of apple that has apparently revitalized the apple industry. Apple “brands” have been cropping up (pun intended), and the owners are taking trademark ownership seriously in protecting, policing, and monitoring their marks.