The Ultra-Important Trademark Search

The Ultra-Important Trademark Search

You’re not thinking about a trademark search.
You’ve got a GREAT idea. Excellent! Have you given any thought as to what you might call it? The name by which everyone will know this great *thing* you’ve created? In an ideal world, you will have retained the services of an attorney to perform a trademark search prior to choosing a  name. Spending a ton of money on merchandise, logo design, and labels only to find out later that someone else beat you to it? … Continue reading →

Why Register A Trademark

Why Register A Trademark? A Look At Registration

Along with “how does the trademark registration process work?” one of the most common questions that I hear over and over is, “why should I register a trademark?” Your rights to your trademark or service mark begin upon your first use of the mark “in commerce” (legalese for, essentially, public offering of your goods or services), regardless of whether you register. And, the current fee charged by the Trademark Office per class of goods or services in an … Continue reading →